How To Do Market And Keyword Research

Did you know that those who build search engine optimized
websites generally all fail before their website is even online?

It's a sad but true fact and the main reason for this is due to
their poor market research and keyword research. Before you even
consider building a website you must check out whether or not
the market your entering is one that you can succeed in.

To be successful you need to find a market that you can compete
in. Building a site on health and fitness will never be
successful. However in saying that you can dig deeper into that
market to discover niches that you stand a chance of competing
in.

In this example we will use remote control (rc) toys as our
market. Our common knowledge tells us there are many different
types of rc toys available so we decide that the best plan of
action is to build several different sites on each type of rc
toy.

* Site 1: rc cars - 1,109 visitors per day * Site 2: rc
helicopters - 663 visitors per day * Site 3: rc airplanes - 451
visitors per day * Site 4: rc tanks - 157 visitors per day *
Site 5: rc boats - 323 visitors per day

(Many of the above terms have a lower level niche. For example
you could have gas powered rc cars. To keep it more simple I
will only focus on the top level niche)

The visitor count for each of the above terms is pretty high.
The fact is if I built my websites on those terms it would be
very hard to compete. This is were the keyword research comes in.

There are a number of ways I can go about this but on this
occasion the best option may be to try and compete for the
specific models of each of those rc toys.

The benefits to this are huge. If I choose to compete for each
model not only will it create a more specific search which I
stand a much higher chance of ranking highly for, I can also
offer product links to those models. (Through my affiliate link
of course)

90% of people in the website building game are always chasing
the higher searched for more competitive keyword terms.

I am more than happy to take the less searched for keyword
terms. The less competition the easier it is to get visitors to
my website.

Where do I find the various rc car models? Pretty simple...I
visit google.com and type in rc car models or rc car model list.
I then visit each site making note of the various different
types of models.

In this example we'll take the RC10GT2 RS RTR W/ Radio. That
means absolutely nothing to me but I can guarantee that if a rc
car enthusiast came to my website he would know exactly what it
is.

On the keyword research tool I place the term: RC10GT2

* rc10gt2 - 34 visitors a day * setup sheets for rc10gt2 - 5
visitors a day

Pretty interesting results. That is only for one rc car model.
In google there are less than 13,500 competing websites for that
term. Most of those sites wouldn't even be optimized or have any
external linking campaigns done for them.

Could I rank highly for that term? I would say most definitely
yes.

Imagine if I have 40 different rc model keyword pages each
getting about 20 visitors a day.

That will be over 800 visitors.

Now back to the start.

Site 1: rc cars - 1,109 visitors per day

That term I will never rank high for.

But by doing a little research I could find the keyword terms
that will nearly provide me with those numbers of visitors. The
only difference is that I can compete for those specific terms.
Not only that, I can offer products on my site for each of those
models. Thanks to how specific my keyword research has been the
chances of converting those visitors into cash is much higher.

About the author:
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