Toys Market Environment In China

The number of young kids under the age of 14 and infant, toddler
and preschool in China is over 300,000,000, accounting for 25%
of the whole population. Among them 80,000,000 live in the city,
which form a large numbers of toy consumption. Especially in
recent years, parents identify with the concept that toys can
enlighten children on their intelligence, moreover, majority of
modern families in China only have one child, parents are
willing to spend on their child. Although according to the
official statistic, the toy sales in mainland of China are no
more than 2,000,000,000 dollars in 2006, it is estimated by
people in this industry that the actual market demands should be
9,000,000,000 dollars. People in this industry believe that the
forecast demands of Chinese toy market will increase at a rate
of 40% per year in the following years, and the consumption of
Chinese toy market will hopefully exceed 13,000,000,000 dollars.

In recent years, it appears some characteristics for toy sales
in mainland of China:

1. Model Toys Electric model toys attract both children and
adults, such as tank cars, cars installed with alarm whistle and
so on. Though these toys are not cheap in price, especially the
electric toys, commonly between 8-10 dollars, some even as high
as 80-100 dollars, but they have a strong footing in the market.

2. RC Toys Appeared with high technology, for instance,
electronic toys that can sound or shine, rc toys and interactive
toys that can speak or perform a series of actions are salable
goods. Presently, various rc toys on sale in the market reach
about 1 hundred kinds, mainly are variety of rc toys (remote
control toys) and hobby items, such as rc car, rc helicopter,
nitro rc car, rc gas boat, remote control helicopter, remote
control car etc., each rc car(remote control car) costs about
20-65 dollars，rc gas boat(remote control gas boat) is
about 20-50 dollars，and the price of rc helicopter
differs between 450 - 2,000 dollars.

3. Plastic Toys Plastic has taken the place of metal, wood and
have become the main material for toys making, because it costs
low, easily deals with, safer and light.

4. Adult Toys Besides the children toys, adult toys in mainland
of China are also have large market. According to the latest
investigation of China Social Investigation Office, 33% of
adults think they are fond of toys and would like to buy them.
It is investigated that except for traditional Chinese Chess,
I-go and kite, adults prefer rc toys (remote control toys) and
hobby items, such as rc car, rc helicopter, nitro rc car, rc gas
boat, remote control helicopter, remote control car etc. The
last research of China Toys Association shows the acceptable toy
price for most consumers in the large and medium sized cities is
no more than 15 dollars. However, in some large cities and some
medium sized cities, some ingenious and top graded toys reaching
up 150 dollars and even 1200 dollars still have their market. It
takes an average of about 5% of the whole year consumption for
Chinese citizens to buy toys, and with the toy development of
top grade, brightness and series, in particular, rc toys (remote
control toys) and hobby items, such as rc car, rc helicopter,
nitro rc car, rc gas boat, remote control helicopter, remote
control car etc., the toy consumption will be in the status of
advancing.

About the author:
David ZHENG is the CEO of China Topwin Industry Co., Ltdhref="http://www.chinatopwin.com"> rc car, rc helicopter, nitro
rc car, rc gas boat, remote control helicopter, remote control
car, Topwin hobby a specialty trader of a variety of toys
and hobby items, such as rc car, rc helicopter, nitro rc car, rc
gas boat, remote control helicopter, remote control car etc.
http://www.chinatopwin.com